Insights drive successful campaigns.
Observa gives you an analytical edge. The Observa service uses proven analytics, methodologies and data gathering tools to provide the information you need to succeed.
Observa tells you what you need to know to make smart marketing decisions
Observa spans four key areas: market analysis, community health, business impact and market trends. Within these four categories, Observa features 12 analytics modules, underpinned by best-in-class methodologies and technology solutions.
Observa can tell you what people think of your brand and how it compares to the competition.
Ground-breaking marketing programmes understand the market, its challenges and opportunities. Observa uses analytics tools to give you insight into your audience, your brand, relevant media and influencers, and the competition.
Does your web presence increase someone’s propensity to buy? Buyers make decisions based on search engines and web pages… are both working for you?
The process of identifying and nurturing sales opportunities is fundamental.
Observa uses analytics tools and marketing experts to identify areas in which your sales process creates a barrier to sales, and finds new opportunities to improve demand generation and lead nurturing.
The changes that happen externally around your business affect the way that you operate and how your customers make decisions.
Observa finds legislative agendas, new trends and changes in customer preferences to help you stay ahead with your marketing campaigns and product strategy.